1. Set goals. Setting goals for your fundraising event will get everyone on your team on the same page and will allow you to measure your success. Be sure your team understands why you want to raise money, how much each person needs to raise and the timing of the fundraising event. We recommend running a product-based fundraising event for about 3 weeks. This amount of time gives participants enough time to reach goals but doesn''t drag on causing members to lose interest.
2. Communicate consistently with your team. Make sure everyone understands your mission and your goals. Follow-up with everyone on a regular basis to make sure a sense of urgency and importance is carried throughout the fundraising event.
3. Keep it simple. Especially if your team members are children, find a fundraiser that is easy for them to understand and p articipate in. Also consider ease of administration when choosing a fundraiser. Look for programs where you don''t have to pay up-front, and that offer tools to help leaders track progress. When products are shipped to you, will you a large space for sorting or storing items until they are delivered? Do items need to be frozen or refrigerated? If you live in a warm climate or are fundraising during warm months, be clear on how food items will be shipped. Chocolate won''t ship well in warm weather unless it is cold-packed by the vendor. Planning ahead for these considerations will help the fundraiser go smoothly and result in satisfied customers.
4. Consider the strengths of your group. Involve everyone in the fundraising event, but don''t expect everyone to be a stellar sales person! For example, if you have a participant who is too shy to sell products, that person can help with organizing the event and distributing products to customers.
5. Choose the best fundraisin g program for your group. There are hundreds of choices for fundraising programs. Find a program that offers a high-quality product or product line. Look for high-quality, desirable items that people use every day. Don''t sell items that will gather dust or get shoved into a closet. If you decide to sell consumable products like coffee, chocolate, or cookie dough, don''t settle for "just OK." Look for the best and don''t settle for less! Your donors won''t be inclined to repeat their purchase next year if they end up with junk this year! You can also find vendors who can customize events for your group and provide online tools and recurring revenue. Finding a vendor that provides for recurring revenue can extend your group''s reach during the fundraising event and keep the money coming in after you''re finished.
If you follow these simple tips, you''ll be well on your way to a hugely successful fundraising experience!
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